I saw this face wash in my bathroom one day, and at first I was super excited because I love getting new things. Then, I took a closer look at the product and I noticed some strange words that normally aren't used with face wash products. The title of it, "Petal fresh Botanicals," sounds amazing and it makes me want to use it, but when i thought about it, none of those words are really about washing your face. Luckily, before I thought about it too much, I saw in bold black letters "Facial Daily Wash." But when I said that out loud, it just sounds weird. Normally, it's "Daily Facial Wash." Another word that is out of place is "Whitening." What in the world does whitening have to do with washing my face? But I guess if it looks good on my teeth, it can look good on my face too. And at the very bottom it says, "With Fairness Technology." This is totally vague. I have no idea what fairness technology means, and I'm pretty positive that the makers of this product don't either. So I guess it is also a good thing that it says for "All Skin Types," just to be clear. All these words are more like Gobbledygook than Jargon because about half of them have nothing to do with the kind of product they are trying to sell, they are just space fillers and adjectives to sway the audience. There is also some Reification in here because the words "Fairness Technology" influence us to think this product is high-tech, which is always great, when in reality, this probably is just more meaningless words. The connotation of words like, "Fresh", "Whitening", and "Purifying" is that our face will look better after using this product. However, by analyzing this product and these words, I have found that you really cannot trust what they are saying.
All of these words sound great when you look at this product as a whole. But when you look at all the words individually, it makes no sense and it just becomes comical. A lot of these words have nothing to do with face wash, but I guess it works because my mom bought it.
Skylar- I love this post.... so funny. I have seen so many products with vague advertising like this a lot. Even thought the company uses words like "fairness", "fresh", "whitening", and "purifying", you may begin to realize that these words just sound absolutely ridiculous seperately, but together they sound so "suave" and "sophisticated". I mean who wants skin that has been "whitened"? Teeth sould be whitened, not your skin. It is such an appealing bottle of product to look at, but when you analyze the words that are being used to sway consumers, it is a total set back. I agree that when one is purchasing a product, they should read what the product is actually marketing itself as. If it's something ridiculous, I would definitely veer away from the product. Great Job, Skylar!
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