Media Log #12: BABIES

     I LOVE THIS COMMERCIAL! It is the cutest thing in the whole world! Everything about it is awesome and adorable. That baby is so cute and pudgy and adorable. The lighting in this commercial as well as the voiceover is very calm and soothing, like it's talking to or appealing to moms who want a little peace and serenity, especially if they are trying to raise a newborn. This commercial uses Transfer/Association because the advertisers want us to associate Johnson and Johnson with a happy, calm frame of mind and a happy, calm baby. If they used a screaming, upset baby then people would think their product caused this and the advertisers want us to think the opposite. It also uses Plain Folks because this looks like an average mom and her child, doing a normal thing. It could also be using Glittering Generalities because if you use this product then you will have a happy child and you will be a good mother. However, one flaw that I think should have been addressed is that the voiceover lady didn't actually say the name Johnson and Johnson. If she did that, then it would have connected it all together and it would have been the last thing the commercial leaves in your mind. Thins commercial uses the "need to nurture" because there is a little baby and he needs to be taken care of by his mom. Also the "need to feel safe" because parents always want their children to be protected and in this commercial, the mom is protecting the baby by using Johnson and Johnson. I think this commercial also makes the assumption that women are the main caretakers of children and they are usually the ones doing all the work for their children.
     Overall I think this commercial is very effective. It definitely attracts a woman's attention because of the cute little baby and for a majority of women, what the voiceover says is totally true and so it feels like the advertisers really know and understand us. Although, I still think they should have said the name Johnson and Johnson out loud to make us remember what the commercial is actually about. Otherwise I think this commercial is spot on.