Media Log #11: A Little Too Wild...

     This commercial is so weird! It really doesn't make sense to me, but even if it is weird, it makes me laugh. I have to admit, it is pretty creative and original and memorable, but i can't take this commercial or the product seriously. Then again, that might be what the advertisers want. Jerky isn't normally thought of as a fun silly product that makes people laugh, so the advertisers probably want to change that image and make people associate Jack Link's Jerky with humor and fun, so it is therefore using Transfer/Association. I didn't know that a sasquatch would like football so much or that a person could be so stupid as to trick a sasquatch. All this ridiculousness is Wit and Humor because it is creative and funny and especially weird. Although, I'm not quite sure what a sasquatch has to do with beef jerky. Their slogan doesn't even have anything to do with beef jerky. "Feed your wild side." There is no connection with jerky in that slogan, it means nothing to me. This would qualify as Diversion because if I just saw part of the commercial I would have never guessed that it is for beef jerky. It also uses Plain Folks because these are just some "average joes" eating some beef jerky. There is also an assumption that only guys play football and eat jerky and go outdoors and are adventurous. This commercial uses Red Herring fallacy because it starts out with a couple of guys and a sasquatch and from that, we would never guess that it is a beef jerky commercial. This commercial addresses the "need to aggress" because a guys gets kicked by a sasquatch, really hard.
     Overall, I would say this commercial is effective at getting my attention and making me remember it, however, I don't think I would buy this product because it is a little far fetched and it's not making enough connections to the product to tell me what it is actually about. Also, I feel a little insulted because I feel like the advertisers are saying this product isn't for women and you can only have it if you are an adventurous man. I believe the advertisers should appeal to a wider range of people and should focus more on the product, and not trying to be funny.