Media Log #10: Cleanliness=Oxi Clean

     I'll be the first to say it: Billy Mays was better. Although he may have been annoying at times, his booming voice was much more effective than this guy's voice. I've seen these commercials so many times but I never even thought they were using any techniques or strategies. When, in fact, the advertisers are in your face and pretty up front about what they are doing. They get straight to the point and tell you what this product is all about. I think this commercial uses Plain Folks because the woman demonstrating how well this product works is an average lady. It also uses Magic Ingredients because it is magical how they get the stains out every time. And they use oxygen as an ingredient! I think it also uses Testimonial because this guy has become famous for doing commercials, he is like Billy Mays but with an accent. I also uses Simple Solutions because this one product "fights stains, whitens whites, and brightens colors." Now who doesn't want that? It uses Repetition as well because it repeatedly says that it fights stains and it says the name "Oxi Clean" a couple of times. I think this ad uses the "need to achieve" because it is like you are beating the stains and you are making the clothes even better than when they went in by using this product. I think it also makes the assumption that women are the ones doing the laundry in the house.
     Overall, I think this commercial is effective because it gets straight to the point and it doesn't mess around or try to distract the audience. However, I think that Oxi Clean needs to start stepping up its game because there is a lot of competition out there that is much more memorable than their commercial. However, I like these commercials because they don't try to manipulate the audience as much as some other ads do. They do still use techniques and strategies but I think they are much more forthcoming about it than other companies are.