Media Log #4: No Words Needed

     This commercial is quite unique because it doesn't actually say any words to describe its product, unless you count "shhh" as a word. However, it doesn't completely throw us off because 1) it is taking place in a library and you are supposed to be quiet and 2) there is still noise going on so it still catches our attention. I saw this commercial on the ABC Family network, so it isn't surprising to see this commercial. That network caters to many different kinds of people and features many different shows and this is a commercial that everyone can relate to: you are working hard and you really need to take a break, so why not eat a delicious Kit Kat while you are on that break?! It totally makes sense, especially to those of us that are sophomores in HISP. While you are eating this amazing Kit Kat all of life's troubles just melt away and you are happy.... Anyway, some advertising techniques that I noticed in this commercial were Plain Folks because these are just random people doing their own thing, however, they all have one thing in common: they all love Kit Kats and the Kit Kat song! The little tune was a sly way of getting our attention and telling us that this is a Kit Kat commercial. There was also Gestalt because the camera movements are just a bunch of quick little blurps on people eating or doing work. This camera work catches our attention visually, but the company is also taking a risk by not putting in a voiceover. They are relying on the reputation of their product to get customers, rather than trying to convince people to try their product. I think there is a little hint of Bandwagon in here as well, I mean who wouldn't want to be a part of this cool group? They are all in sync with each other and they can make little songs without even trying!
     Overall I think this company is taking risks with these commercials. I don't know how they expect to get more people interested in their product unless they tell us more about it. However, since I am familiar with Kit Kat and its deliciousness it does catch my attention. It has a neat little tune that makes me want to listen and try to find out what is causing all this music. I guess the company is just trying to remind people that they are there and they want people to remember their unique commercial.