Personally, I hate this commercial. I think it is annoying and aggravating. There is no purpose of having the hamsters in this commercial, in fact, I think they completely ruin the commercial, they make me not want to buy this car. I'm guessing that the target audience for this commercial is younger drivers. This is the kind of music that younger people would listen to. I believe this commercial uses Diversion because hamsters have nothing to do with cars. Actually, I think they create a bad image for this car--who wants to buy a car that is the size of a hamster? I think the advertisers were trying to go for Wit and Humor but it didn't really work, at least, not for me. In a way, this does use repetition because it says "you can get with this or you can get with that" over and over again and it is comparing the car to weird modes of transportation, like a toaster or a box. This reason also applies to the False Dilemma Fallacy because there are other ways to get around besides this car or a toaster. This commercial is especially weird because it doesn't vocally say anything really spectacular about the car, it doesn't even really show that much of the car, it mainly focuses on the hamsters. This means that the ad also uses Red Herring Fallacy.
Overall, I think this commercial is horrible. It doesn't make me want to buy that car, it makes me want to change the channel. These advertisers should've focused more on informing us on why this car is so great, not on annoying us to death by random gangster hamsters. It is an annoying commercial that seems to have no actual techniques being used.
youtube video: kia soul commercial
After I read the second sentence of this post, I immediately knew what commercial you were talking about. So in that sense, I think that Kia did a good job of making a memorable commercial, although I do agree that they did a bad job selling their product. I have the same opinion as you do, that the commercial is annoying, pointless, and makes me want to change the channel. I don't get the reason for the hamsters at all, like why are those appealing in any form? They are oddly animated and I don't see any type of connection between humans and hamsters besides both having a pulse and the ability to sing/rap (at least in the commercial). I definately think that Kia failed on trying to make their commercial funny, if they were trying to use the humor appeal approach. The commercial strives on the false dilemma fallacy a.k.a the either or fallacy because the who song is "you can get with this or you can get with that" as they point to some object that isn't close to a car in the slightest, but it is somehow supposed to persuade you to want a Kia Soul.
ReplyDelete