I love this commercial, I think it is adorable and well done and a great use of the advertising techniques. The target audience is most likely for single women, who want to get married and have a family. To them, this commercial is like their ideal life all played out in less than a minute. It starts out in the future, and it works its way back to the past and we find out that their amazing life started with changing a train ticket, but he had to do it fast so he would make it on time. And thanks to AT&T, this guy met his dream girl and they had an amazing life together. This ad uses Plain Folks because these are just two random people that happen to meet and fall in love. This also uses Transfer/Association because the advertisers want us to associate AT&T with love and compassion. It also uses Glittering Generalities because it's suggesting that if you use this phone, you will also fall in love like these two did. This also uses Gestalt because it goes backwards with the editing, which isn't very common. I believe this ad also addresses the "need for affiliation" because it is taking advantage of the fact that people want to fall in love. This commercial is like Slippery Slope in reverse--it is saying that because of this one thing, all of these things follow it. Some assumptions that it does make is that people want to fall in love and get married and that people need the fastest things out there.
Overall, I think this commercial is really effective. It has the right amount of Gestalt, so it isn't weird, and it addresses what a lot of people want, which is love and marriage. I think it was a great commercial that AT&T put together.
Ahh! I love this commercial! The music in the background is the perfect tune and the story line is adorable, and it doesn't hurt that the guy is cute. I mean love at first sight, come on, they nailed it! It makes a reference to the popular saying when people refer to their partners as "the one." They instead say any second could be "the second." They use such a happy ending for a slippery slope and this commercial definitely appeals to single people who looking for their significant other. AT & T did a good job of showing that their network is meant for plain folks by having the two main people on public transportation.
I love this commercial, also. However, I feel like this is incredibly unrealistic.. well, maybe not? Hopefully I'll meet the love of my life on a subway train because of some decision I made regarding my phone. Anyway, I think it really adds on to and enhances the whole American way of thinking of "YOLO" (as much as I hate to say it.) It plays on our Need for affiliation because it gives us the idea that by choosing At&T we might find the love of our life along the chain of positive events that follow our decision to use At&T. It gives us as customers a comfortable state of mind that we can feel safe when using the company. Overall, I think it's as effective as it is memorable.
Ahh! I love this commercial! The music in the background is the perfect tune and the story line is adorable, and it doesn't hurt that the guy is cute. I mean love at first sight, come on, they nailed it! It makes a reference to the popular saying when people refer to their partners as "the one." They instead say any second could be "the second." They use such a happy ending for a slippery slope and this commercial definitely appeals to single people who looking for their significant other. AT & T did a good job of showing that their network is meant for plain folks by having the two main people on public transportation.
ReplyDeleteI love this commercial, also. However, I feel like this is incredibly unrealistic.. well, maybe not? Hopefully I'll meet the love of my life on a subway train because of some decision I made regarding my phone. Anyway, I think it really adds on to and enhances the whole American way of thinking of "YOLO" (as much as I hate to say it.) It plays on our Need for affiliation because it gives us the idea that by choosing At&T we might find the love of our life along the chain of positive events that follow our decision to use At&T. It gives us as customers a comfortable state of mind that we can feel safe when using the company. Overall, I think it's as effective as it is memorable.
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