Media Log #7: TECHNOLOGY

I love Dyson commercials. I think they are really classy and simple and they get straight to the point. In this commercial, the foreign announcer tells us that most standard things in other vacuums have come from Dyson and Dyson was the first one to develop this stuff, which gives the audience the idea that Dyson is number one and they are ahead of everyone else. They also tell us about something called "root cyclone technology." I didn't even know this kind of technology existed, but apparently it does. Whether or not this is an actual thing, the word technology gives it a scientific quality that makes viewers feel more advanced because they are using a vacuum that has a special kind of technology. I would say the target audience in this commercial is middle class women because, on average, women usually do more vacuuming. The background in this commercial was white, like most vacuum commercials. This gave the audience the feeling of purity and cleanliness. I think this commercial uses Avante Garde because it says that Dyson was the first to pioneer the standard features that other vacuums have. I think it also uses Facts and Figures because it has the number 136,000 to describe how well it works. Overall, I think this commercial is very effective. It is simple, understandable, and it is clean.