A lot of people think this commercial is really funny... I am not one of those people. However, this commercial has weaseled its way into my brain because it is so annoying. I believe this is targeting all different audiences, including babysitters, kids, mailmen, and chimney sweepers. All of these people love trident layers so much that they prefer to get paid in Trident gum rather than cash. I've had this gum before and it is fine, but I would rather have money. I think this uses Plain Folks because these are random people. I believe they also tried to use Wit and Humor by over-exaggerating these peoples' characters. The advertisers also used Bandwagon because it features a construction worker that is really sad because he doesn't get paid in Trident layers like everyone else, and since we don't want to be left out like him, we will buy the gum to be a part of this group. I think this commercial uses the "need for affiliation" because they are addressing our need to feel a part of a group, and in this case the group is people who get Trident layers. Also, it uses the Ad Populum Fallacy because it is addressing peoples' natural tendency to want to fit in. Overall, I think this commercial is effective in being memorable. When I looked it up on YouTube, many people had done spoofs on this commercial because it is so ridiculous. However, it really doesn't make me want to buy this gum.
Skylar- I do agree with you that this commercial is a bit annoying, but I can't help but laugh at it. It's so over-the-top and everyone seems so happy.... it's just gum for gosh sakes! And c'mon, the gum looks so good just sitting there in the wrapper. The ad addresses the need to satisfy curiosity. After watching this commerical, you can't help but wonder what makes this gum so good that you would pass up being paid. If I were that babysitter, I would take the money and then buy a pack of gum, not just settle for one measley stick of gum. Honestly, I think this commercial is funny, but a bit overdone. Great Job, Skylar!
Skylar, I agree with you. Whenever I watch this ad, I always think "um.. no I'm pretty sure I would want money instead of gum." The target audience is kind of tricky because no one would really want to be paid in gum except for little kids who don't know the difference. I think it is just to appeal to teenagers who are dumb and do weird jobs and want gum? Not sure. Plain folks is definitley used because of the middle-class air about it. This could possibly satisfy the need for curiosity because it makes us curious and makes us think that this hyped-up Trident gum is more valuable than money. (not really.) Overall, I think it is just a weird approach that most viewers would not really agree with. Nice post!
Skylar-
ReplyDeleteI do agree with you that this commercial is a bit annoying, but I can't help but laugh at it. It's so over-the-top and everyone seems so happy.... it's just gum for gosh sakes! And c'mon, the gum looks so good just sitting there in the wrapper. The ad addresses the need to satisfy curiosity. After watching this commerical, you can't help but wonder what makes this gum so good that you would pass up being paid. If I were that babysitter, I would take the money and then buy a pack of gum, not just settle for one measley stick of gum. Honestly, I think this commercial is funny, but a bit overdone.
Great Job, Skylar!
Skylar, I agree with you. Whenever I watch this ad, I always think "um.. no I'm pretty sure I would want money instead of gum." The target audience is kind of tricky because no one would really want to be paid in gum except for little kids who don't know the difference. I think it is just to appeal to teenagers who are dumb and do weird jobs and want gum? Not sure. Plain folks is definitley used because of the middle-class air about it. This could possibly satisfy the need for curiosity because it makes us curious and makes us think that this hyped-up Trident gum is more valuable than money. (not really.) Overall, I think it is just a weird approach that most viewers would not really agree with. Nice post!
ReplyDelete